Branding created for The Rink at MarketStreet Lynnfield. The properties overall branding had been refreshed and this was one of the first projects to be overhauled. The branding focused on small town charm with no other major downtown are in the town of Lynnfield Marketstreet is in a way, Lynfields "Main Street." To highlight this major focus of the rebrand we transformed the rink in to a quaint winter village complete with unique winter themed shop names that relate to actual shops at MarketStreet. Partnering with SBLI life insurance, I related the Deliverables ranged from dasherboard designs, onsite signage, web, social, and advertising.