The Current
The Current is a rotating pop-up retail village in Boston’s Seaport, It features a changing mix of local, emerging, and national brands in a collection of tiny homes. The concept offers consumers a fresh shopping experience while giving brands a flexible way to connect with customers in person.
In 2024 We wanted to establish a fresh new look for the The Current and ultimately developed a rotating seasonal concept I led the design of the first two iterations, The Current Cabanas and The Current Chalets, from initial concept through launch. The work included collaborating with a copywriter to develop each theme, creating pitch decks for prospective brand partners, designing and branding the homes creating a system to add various brands, shaping details such as landscaping and décor, and producing the print and digital assets used to promote the pop-ups.
Creative Director: Naseem Niaraki
Copywriter: Jessica Proulx
Process
