Derby St Sidewalk Art
Derby St Shops is a lifestyle destination that blends classic New England style and the charm of it's home in Hingham, MA.  To overcome town regulations prohibiting outdoor signage, we devised a series of captivating sidewalk art moments. Themes such as South Shore pride, the outdoors, dogs, and kids will add special moments to shoppers' days.
My role:  Designer 
Creative Director: Amro Arida
Derby St Marketing Managerr: Meaghan Cazealt​​​​​​​
These art moments are waiting on installation, real photos to come.
The Woody wall  is Derby Street Shops seasonally rotating mural project to serve as a backdrop for the activities and programs taking place on the nearby green space. After several successful rotations since 2018, we decided to conclude the series with a special touch for spring/summer 2023. For Winter 22/23 we chose some iconic winter imagery like a giant pile of ornaments, and a christmas tree with dogs hanging out the windows.
 Drawing inspiration from the beloved "Make Way for Ducklings" book and sculptures popular in Boston, we added a whimsical twist by depicting adorable ducklings marching over the vintage Jeep Wagoneer ("Woody"). The inclusion of a colorful dogwood tree and playful duckling poses has made this mural a hit with south shore families, bringing joy and community engagement to the area.
My role:  Designer 
Creative Director: Jessye Aibel & Amro Arida
Muralist: Studio Fresh

Photography courtesy of Derby Street
These murals started with creating multiple concepts and moodboards for the wall below are some unchosen design concepts.