Lifestyle Photoshoots
Marketstreet Lynnfield had recently gone through a rebrand and was also lacking on property photos to use for advertisement and social, we leaned in to the quaint main street aspect of the new branding to guide the vision for the shoot.
The Street Chestnut Hill had been going through a change in tenant mix leaning more towards fashion and luxury retail, fresh imagery was needed to reflect this for ads, social, website, and leasing efforts.
My role in these shoots involved, creating moodboards ideating on shots and locations, selecting models, consulting on wardrobe, prop ideating and selection, schedule coordination, day of art direction, and post shoot shot selection.
Creative Director: Jessye Aibel and Naseem Niaraki
Photographer: Amro Arida
Marketstreet - Lynnfield Massachusetts
The Street - Chestnut Hill, Massachusetts
Process
