St.Patrick's Day Pup Crawl
The Street is a destination brimming with town-center-like charm, art, community activities and everyday delights in Chestnut Hill right outside of Boston. The Street's dog-friendly environment makes it the perfect venue for successful dog-related events. I designed the identity for a popular "Pup Crawl," collaborating with Bondvet and Polkadog Bakery. Leveraging The Street's squiggly line asset, I transformed it into a rainbow plunging into a pot of gold, accompanied by fun illustrations of lucky dogs. The marketing team matched the event's decor and balloons to the colorful creative, resulting in a memorable experience for attendees.
My role: Graphic Designer
Creative Director: Jessye Aibel
Copywriter: Jessica Proulx
The Street Marketing Manager: Annie Healey
