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MassDOT HR 2020 Strategic plan
In December 2019 as a graphic designer at MassDot HR I was tasked with creating a Strategic Plan for the 2020 year (we can assume this year might have not gone quite as "planned") I designed this 50+ page booklet independently and from scratch creating a system to be used throughout that would be cohesive yet still keep the reader engaged.
When I worked on this project MassDOT's brand guidelines were quite sparse and the only things I had to work with were the green and blue colors and the logo. I brought in the common thread of dots throughout the book because ya know... DOT and they give a sense of motion, below are a set of dot themed icons designed for the booklet.
![](https://cdn.myportfolio.com/97bfe90d292146becbf8a45ab08b6e55/bea5e52a-3ff2-45fa-bec2-b07d718f8364_rw_1920.png?h=e513a597e13bb2335fe8e729dab44982)
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