MassDOT HR 2020 Strategic plan
In December 2019 as a graphic designer at MassDot HR I was tasked with creating a Strategic Plan for the 2020 year (we can assume this year might have not gone quite as "planned") I designed this 50+ page booklet independently and from scratch creating a system to be used throughout that would be cohesive yet still keep the reader engaged.
When I worked on this project MassDOT's brand guidelines were quite sparse and the only things I had to work with were the green and blue colors and the logo. I brought in the common thread of dots throughout the book because ya know... DOT and they give a sense of motion, below are a set of dot themed icons designed for the booklet.
