Insider Loyalty App
Insider is a multi-property loyalty program designed to give shoppers more reasons to visit, explore, and spend across the places they already love. I helped bring the program to life from the ground up, developing its visual identity and creating a flexible brand system that could live across the app, marketing campaigns, promotional materials, events, and branded swag.
The program launched across five properties, bringing together exclusive perks and experiences from local and national brands in one place. From app screens and launch campaigns to event materials and promotional pieces, and photoshoots I helped shape a cohesive brand experience that could flex across different properties while still feeling unique to each property.
Creative Director: Naseem Niaraki
Copywriter: Jessica Proulx
