BJ's Wholesale Club
As a Graphic Designer at BJ's Wholesale Club, I managed the "Bigger Book of Big Savings," a 55+ page mailer catalog sent to millions of BJ's members every 3 weeks. The catalog includes coupon offers, vendor ads, BJ's in-store brand ads, service ads, general merchandise spreads, and seasonal offers. I handled the entire book creation process, collaborating with project managers, marketing specialists, outside vendors, art directors, and copywriters. My responsibilities included creating content, ensuring consistency with BJ's brand standards, and aligning with seasonal "360" campaigns. Additionally, I often create promotional materials like in-club signage, social media posts, flyers, and web banners to complement the mailers.
Spreads from the Bigger Book of Big Savings displaying seasonal savings.
Postcard collaboration with Henkel brands, highlighting products with included coupons on the backside.
Postcard collaboration with Reckitt brands, with a focus on home cleaning products to help during coronavirus Pandemic.
P&G Awards Program
I designed an awards program creative compaign which promoted P&G Home cleaning products. Assets including a cover and ad for the Savings Book as well as Social Media Posts, Banner Ads, Email Blasts, and In Club Signage