BJ's Wholesale Club
As a Graphic Designer at BJ's Wholesale Club one of my main responsibilities is putting together a mailer catalog called the "Bigger Book of Big Savings" which is shipped out to millions of BJ's members every 3 weeks. The mailer's are 55-65 pages and include coupon offers, vender Ads, BJ's In-store brand ads, BJ's services ads, general merchandise spreads, and seasonal offers. I am responsible with putting together the entire book and managing all of the files working with project managers, marketing specialists, outside venders, art directors, and copy writers. I create content and make sure all outside content is consistently on brand with BJ's brand standards and seasonal "360" campaigns that dictate the creative direction of the book. I also often create full scale promotions that go along with these books that can include in-club signage, social media posts, flyers, and web banners.
Spreads from the Bigger Book of Big Savings displaying seasonal savings.
Post Card Collaborating with Henkel Owned Brands, Highlighting products with Coupons on the Back side.
Post Card Collaborating with Reckitt Owned Brands, Highlighting products with Coupons on the Back side. Focus on Home Cleaning Products to help during coronavirus Pandemic.
P&G Awards Program
This is an Awards Program I designed collaborating with a Copy Writer, which promoted P&G Home cleaning products. I designed a cover and ad for the Savings Book as well as Social Media Posts, Banner Ads, Email Blasts, and In Club Signage