BJ's Memorial Day Promotion
For Memorial Day BJ's put on a Spend $50 get $10 promotion on grilling/barbeque related items. I was the lead and only graphic designer on this project working directly with a Copy Writer and Art Director. BJ's best performing promotions in the past were the Free Turkey promos which usually involve seasonally relevant photography on the front of our direct mailer (Sent out to over 5 million BJ's members) to attract customers in to the club. So I decided to use photography for this promo as well which is different than other promos where the product collage is the focal point. This image worked well because it was barbeque related but didn't have too many people in the picture which is a concern with constantly changing COVID gathering restrictions. I also wanted to use a photo of a woman grilling instead of the stereotypical image of a man grilling because it shows that grilling is for EVERYONE (and trust me finding a good stock photo of a woman grilling was a time consuming task.)
Splitting products into categories showed customers how versatile this promotion is, you were able to get a deal on everything needed for a summer celebration.