Bigfoot and Betty - A Tale of Two Yetis
Each winter Boston's Seaport disctrict turns into Snowport, a festive winter village hosting a Holiday Market, featuring Betty the Yeti as the mascot of the season. For the 2022 season Seaport partnered with 826 Boston (a creative writing nonprofit) and the talented young writers at 826 created writings and art based on Yeti. My job was to pay tribute to their outstanding works in a 40-page booklet. This booklet accompanied every Betty merch purchase, and the proceeds went towards benefiting 826. The result is a captivating collection of creative pieces from young talent, presented in a cohesive and on-brand package.
My role: Graphic Designer
Creative Director: Naseem Niaraki
Copywriter: Jessica Proulx
Selected spreads
Even more Betty fun
Betty is very popular, so she has to keep up appearances around the neighborhood. Below are some designs I made to help Betty get the word out for her events like a neighborhood wide cocktail crawl and a paper crown fit for a yeti (inspired by the iconic Burger King crown,
Photography courtesy of Seaport by WS Development
