Amy's place branding
As a design intern at Shore-Creative, I created the logo for Amy's Place, a vibrant Providence cafe. Collaborating closely with my design director, I crafted a custom script that embodies the cafe's homemade charm and reflects the playful personality of its owner, Amy. I then vectorized and refined the logo to its final version.
A mixture of soft earth tones and punchy accent colors were chosen for Amy's place to have freedom and flexibility. The earth tones relate to the handmade feel and the punchy colors inject Amy's personality as well as the feel of the vibrant community of Wickenden street where the cafe is located.