Putt at The Shops
The Shops at Farmington Valley was once a beloved public golf course, so we brought a little of that history back with Putt at The Shops, a free nine-hole outdoor mini golf experience inspired by the landscapes, landmarks, and spirit of the Farmington Valley. Designed to give guests another reason to visit and explore the property, the course also creates opportunities for brand partnerships and sponsorships. I created a classic country club-inspired sub-brand and art directed the custom modular mini golf course, working with the manufacturer to bring each piece from concept to the finished course.
Creative Director: Naseem Niaraki
Copywriter: Monique Fillon
Process
