Home to Hilldale for the holidays
During the 2022 holiday season, Hilldale shopping center launched an ad takeover at the Madison, Wisconsin airport. The campaign focused on "coming home for the holidays," showing traveler's Hilldale has everything you need for the holiday season like last minute gifts and a place to catch up with old friends. Bold stock photography, engaging copy, and highlighting key tenants were used to capture busy travelers' attention and showcase Hilldale as the go-to destination for holiday needs.
My role: Graphic Designer
Creative Director: Jessye Aibel
Copywriter: Jessica Proulx
Hilldale Marketing Manager: Nanci Horn